©2019 by The Data Gym.

MEET THE TEAM

It’s obvious that we are long-time data monkeys.  In addition to our expertise in all areas of data, we are entrepreneurial business developers, general team builders, and we love what we do!  Get in touch with us to find out more ....

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BARRY BAKER

An industry expert specialising in data and technology driven marketing and client services. Barry’s reputation has been built on the delivery of highly effective operational solutions for consumer insight, lead generation, acquisition, retention, data warehousing and product development, as well as business process outsourcing (BPO). 


With 25 years as a senior executive in companies like CAL, Consodata, and Net Creations, Barry has broad experience of all things data services and technology. 

07591 274535

LISA CHITTENDEN

Lisa has 25+ years and a wide range of expertise working in consumer data organisations like Acxiom, Claritas, and GBG, among others. Over those years Lisa moved between Data Analysis, Product Development/Management to Client Solutions and GDPR Consultancy.

Data has always been the centre of Lisa’s focus – it’s just what she does.


MBA from Kingston University

DMA Data Council seat for 10 years

Qualified Data Protection Practitioner

07540 250679

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MARY ELLEN MATHEWSON

Marketing and fundraising professional with 30+ years of experience in the United States, Europe, and South America. Specialties: direct marketing, data development, education.

Mary Ellen has always believed in data-driven marketing and fundraising, because it works.


B.A., University of Rochester

GDPR Certified

Member, UK Institute of Fundraising and NCVO (UK)


+1 (970) 261 5608

MAEVE DUNNE

Passionate about maximising data as a business asset.  Maeve supports progressive companies to implement data-driven business strategies in compliance with the law and best practice.

An Independent Data Protection Officer having studied at the Irish Law Society

Diploma & Member of The Institute of Direct & Digital Marketing UK

+353-86-723-9898

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LEE WITHERELL

Lee has used data for the last 25 years to drive improved customer experience and increased profits for companies including Emirates Airlines, Chelsea FC, Google, Shell, and Marks & Spencer.

Working both agency and client side, Lee has developed several teams of data experts and continues to provide thought leadership within the industry as a member of the DMA Data Council.

DEBORAH CANAVAN

A highly passionate Marketing Scientist, multi- skilled and results-focused leader with over 20 years’ experience applying statistical techniques within marketing across different sectors. Expert in handling large volumes of data across different systems and pulling out actionable insights to provide clients with the information they need to deliver successful CRM activity.

With over 10 years’ management experience, a proven strong, effective and highly organised leader who enjoys developing and motivating teams to get the most out of individuals and help deliver against targets. Deborah still enjoys rolling her sleeves up and getting stuck in with the analysis!

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