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We have been in the marketing industry a long time, and we know data. We help you get ‘fit’ to achieve your unique goals – which pretty much boils down to this:  acquire new customers, keep the customers you’ve got, and make them all your best customers.  You have to do all this with full GDPR compliance and proven providence, and we are the experts.

If better monetisation of your data, improved acquisition costs, actionable CRM insight, and a holistic view of your data across all contact/touch points are on your list, we can help.

How we help

We are experts in data, it collection, use, monetisation and making it assessable – we’ve been in the data market since it all began. By using the right data across the right channels, we can support any marketing or analytical project.



Since 2023, we’ve been dedicated to crafting creative strategies that shape and ignite brand acceleration. From concept ideation to execution, The Data Gym is here to help you every step of the way.

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Marketing  is driven by Data Science more so now than ever before – profiling and segmentation are still effective, but increasingly disparate and transactional data often need new  and evolving techniques to better understand how your strategies are working.

 To start with we can profile your base to understand what you have -  and sometimes that’s all you need.

However, if you need more detailed insight for customer acquisition or customer knowledge and growth we have Data Scientists with a range of skills to help you.

Customer propensity modelling and segmentation can help drive acquisition and messaging.Detailed response analysis, with external data if required, can help you better understand how your efforts are really performing.We’ll help you identify why some customers lapse and build better retention strategies - find out who likes you and why, and why some people move away.

We create scores to spot trends, understand which touch-points work, and when and how to use multi-touch approaches to increase your customer base, retention and buying frequency.

Mass data harvesting is increasing and making sense of all that information can feel impossible.   We employ AI and Machine Learning to find new nuggets of value –  in a usable manner. Our clever data monkeys apply experience, common sense, and determination to transform mass information into actionable strategies.

Measurability is our thing.  Clever data manipulation only benefits your business if you can analyse, test and alter your game plan, so we deploy our Data Science strategies with full visibility – no black boxes, no mysteries.

Simply put, our data science teams will help you improve your decision-making.  Contact us today to find out how…..

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GDPR transformed data provision, we think for the better.  Provenance and compliance are our ‘thing.’  We’ve been on the DMA Council for 10 years, we’re ISO-accredited, we are continually asked to be GDPR speakers at events, and our compliance audits are in high demand.

We believe data provision is evolving more now than anytime over the last 30 years.      We all know that data is exploding -  industry leaders now use not only traditional measures such as profile by demographic/lifestyle indicators, but also behavior and digital influencers.   Combining traditional with new techniques delivers greater insight into your customers and potential customers. We may know they are in the lifestage to buy your product, but how do they make the final purchase decision -  via web browsing, Instagram views or other social influencers; how do they shop - in store, online only, or a combination.  We can access all types of data in the market to help drive DM campaigns, lead generation, improve your own customer data, or create custom digital audiences – the possibilities are endless.

If you’re looking for lead generation, we have fully-compliant and ‘opted-in’ audiences, great for outbound calling, email, and postal DM. We’ll create each segmented audience based on your specific requirements, but further targeted through our advance data science techniques. Using propensity scores and ‘look-a-like’ modelling techniques, we can provide you with additional targeted data for acquisition campaigns.

We use large national data assets as well as smaller niche audiences to supplement the work of our data science teams to give in-depth insight into why trends happen – so you understand the REASONS behind traditional response analysis.

Whether countrywide demographic and lifestyle information, or high-value travelers, coupon club members or families with young children, we have access to data for all your needs.  We do the match, the de-dupe and the analytical, done and dealt.

And because all our data assets are continually updated and cleansed, they will always be GDPR-compliant.

If your compliance is up-to-standard (we’re sticklers on that), we can also help you monetise your own data for 3rd-party use.  We’ll make your data market-ready to give you an income stream you’re not taking advantage of…………yet.

We’ve come a long way from list sales, contact us today to experience the latest-generation of data provision.

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We have designed, built and operated some of the largest consumer data  in the UK – giving us experience of how to bring together data, across multiple channels and business units, and add value via clever analytics to improve its worth.    

Data sources and content constantly change. We build your CDP with easy-handling features to cleanse, standardise and stitch together all sources you may have, now and in the future.  Many companies miss out on the power of their in-house data by having it lie around in different silos, so first we’ll bring it all together.

With your CDP in operation, you have to hand a multi-dimensional platform that enables you to act in short time without crippling your IT resources.  Using 2nd and 3rd party data sources (lifestyle, demographic, household), you’ll have key discriminators for trigger points, and you’ll understand which touch-points/channels to employ for each message.  Most important, each dimension can be aggregated and rationalised, giving you a marketplace agility you never thought possible.  RFM value indicators with weighting ensure you don’t miss opportunities, and our bespoke predictive modelling techniques enable you to create an orchestrated multi-channel strategy.

Finally, say goodbye to spreadsheets.  We’ll help you build an automated reporting system so you can analyse things like Customer Acquisition Cost and Return on Ad Spend across all channels, in-house and 3rd party.

We’ll help you grow at the pace that you choose.  We would welcome the opportunity to discuss how we can help leverage your current data's power.


©2020 by The Data Gym.